p
Omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Traditional systems sell on different platforms to engage and connect with customers. Most businesses have a website, blog, Facebook and twitter. However, this approach does not involve the integration of online, mobile and in-store services or management systems, nor does it offer a consistent and seamless shopping experience to customers.
An omni-channel approach, on the other hand, accounts for each platform and device a customer will use to interact with the company. That knowledge is then used to deliver an integrated experience. Companies using this technique align their messaging, goals, objectives, and design across each channel and device.
Many Brick and Mortar stores face challenges to grow their business as their reach is just limited to the physical visitors. However, E-commerce online store and E-commerce software assist you to maximize your reach and to attract potential clients to buy their products or services. It further results in the significant growth of business and revenue. In addition, you can also easily get in touch with your customers and can quickly resolve their issues by using E-commerce solutions
There is a chance that you have a brick and mortar store and also has a low visible online presence. However, when you sell on multiple channels, you often face challenges of time and resource management. As we know that time is money and the management of various sales channels is hectic and time-consuming. It can also further results in errors and missing of golden opportunities that you never afford. E-commerce web solutions develop a close collaboration between in-store and online marketing people that is crucial for your business.
When an organization separately operates its physical and E-commerce store, it costs them extra effort and time in the data management. For example, if your retail POS and E-commerce are separate from each other, then you have to manually done your inventory management to assess your sales and purchase. However, it eventually leads towards errors and poor visibility of inventory. There is also a chance that you may have to delay or cancel an order online as you sold it in your Retail POS or any other channel
Blue Kart Cloud Platform is supported by a comprehensive industry experience and a dynamic product strategy that is built on three fundamental elements that are: predictive intelligence, faster innovation, and unified E-commerce. Brands which are using E-Commerce Cloud can rapidly grow in market, engage more customers, and can deliver a smooth shopping experience across multiple channels such as mobile, social, digital, and store.
Transform Your Digital Experience Blue kart Cloud Platform assists you to develop amazing shopping experiences and to maximize conversions across all digital channels.
Manage Your E-Commerce with Faster Innovation Blue Kart Cloud Platform assists you to provide innovative customer experience without dependencies or delays. Our cloud innovation model harnesses the agility and power of the cloud, including seamless upgrades, customized environment according to the latest standards.
Learn more about bluekart's cloud-based solution for your business.
Learn more about bluekart's cloud-based solution for your business.